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舊 11-22-18, 09:37 PM   #1
david
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註冊日期: Mar 2002
文章: 20,716
Warcraft手遊開發中

引用:
Diablo Immortal isn’t the only mobile game in development at Blizzard’s incubation department, and although a sceptical fan might question the motivations behind these games, some current and former employees insist that these games are in development because Blizzard’s developers genuinely want to make them.

“There are lots of mobile game players at Blizzard,” said a current developer. “There are lots of people actually excited about mobile games. The reaction inside the company to Immortal is very different than the reaction outside the company. Part of the thinking on a lot of these is, people want to work on smaller projects. Smaller projects in mobile tend to make sense.”

For example, developers told me, quite a few people at Blizzard play Pokémon Go, the massively popular mobile game that lets you use your phone’s camera to catch wild creatures. As one developer explained, the iconic orc statue in the center of Blizzard’s campus is a Pokéstop, and staff wage war over who gets to control the landmark on a daily basis.

The natural extension of that was for one of Blizzard’s incubation teams to develop a Warcraft version of Pokémon Go, which is in development for smartphones now. Surely it occurred to the decision-makers at Blizzard that this Warcraft spinoff could be a massive revenue generator, but the game is also in production because lead designer Cory Stockton (formerly of World of Warcraft) is a huge fan of Pokémon. (People who have played the Warcraft mobile game say it’s also got a lot more to it than Pokémon Go, including single-player mechanics.)

Perhaps it’s a win-win for Adham. With mobile games, Blizzard can please Activision’s investors by appealing to burgeoning video game markets in China and India, and Blizzard can also satisfy its veteran developers by letting them work on smaller projects that they really want to make.

“The reality is, everything that is in incubation at Blizzard is in incubation because Allen Adham believed they were worthwhile,” said another current developer. These mobile games might not appeal to as many of Blizzard’s hardcore fans—those who prefer to play games mainly on PCs—but they have appealed very much to the developers.

Yet over the past year, Activision’s influence on Blizzard has been very real - and Blizzard staff say things are starting to feel a little different for the once-autonomous company.
Blizzard要搶歐美手遊DEV第一把膠椅?


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舊 11-09-19, 03:45 PM   #2
david
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註冊日期: Mar 2002
文章: 20,716
Activision Is Planning More Mobile Games, All Franchises Under Consideration

More mobile games from Activision are on the way.

引用:
Activision is interested in ramping up its mobile game development. During an earnings call, Activision Blizzard president and chief operating officer Coddy Johnson said the company is looking at every one of its franchises to potentially bring to mobile.
He started off by reminding people that Activision Blizzard is already a company that is focused on mobile devices, with one-third of its total business coming from mobile. This is no doubt fueled in part by King, the mobile giant behind Candy Crush that Activision acquired in 2015.


"A third of our business is on mobile already. We have the largest mobile gaming presence in the west. So we want to build on that leadership position. We think it's a foundation of strength to do that. [Mobile] is a massive opportunity, and we think not just for Call of Duty and not just for Diablo Immortal," Johnson said.
The executive added that mobile devices are becoming more and more powerful, and this is helping Activision to adapt its traditional AAA franchises to smaller screens.
"The AAA kinds of games we make are ready to work on mobile because of the improving compute and graphics capability [of the mobile devices]," he said. "And honestly because of evolving player expectations. It's now the case that many of the most successful global games are first-person action, strategy; those all align, as you might imagine, very well with our portfolio. [And] we have a growing ability to execute"
Johnson went on to say that Activision is uniquely positioned for success in the mobile market because it owns some of the biggest names in gaming. He pointed out that Call of Duty Mobile's recent release was enormously successful, with 100 million downloads, and this level of success might have only been possible because Call of Duty is such an established brand.
"We're seeing that franchise familiarity and awareness matter--they matter fundamentally to the tune of hundreds of millions of people. When you reach out in the right way with franchises they're willing to come in. So let's the level of opportunity we see," he said.
Johnson was asked directly if Activision might bring World of Warcraft or Overwatch to mobile, but he wouldn't confirmed anything. However, he teased that Activision is considering "all of our franchises" for potential adaptation to the mobile market.
"In terms of what we'll make, you might imagine we're looking at all of our franchises. We want to do it where it makes sense," he said.
Activision will consider releasing new mobile games under three main brackets. The first of these is a game that would "extend existing gameplay," with Call of Duty Mobile as an example of that. Johnson pointed out that Call of Duty Mobile has maps, weapons, and characters from the console version, and similar adaptations could happen for other franchises. Johnson teased that Activision sees "a number of opportunities" to do this with other series.
Activision would also consider releasing mobile games that are "reimaginations" of a console/PC title. The card game Hearthstone--which exists in the Warcraft universe--was an example of this, Johnson said, and he teased that Activision has "a number of ideas like that" looking ahead. The third bracket is a "true cross-platform title" that is cross-compatible between console/PC and mobile right from the start, Johnson said.
Keep checking back with GameSpot for the latest on Activision's plans for more mobile games. In other news, Activision announced that it made $700 million from microtransactions in the last quarter.


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