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舊 12-03-07, 06:18 AM   #1
Metal Gear NT
註冊日期: Oct 2002
文章: 20,122
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Activision, Vivendi (Blizzard母公司) 合併組成 Activision Blizzard


The companies behind Call of Duty and World of Warcraft are merging in a deal which could shake up the global video games industry.
Activision and Blizzard have said they will form "the world's most profitable games business" in a deal worth $18.8bn (£9.15bn).

US-based Activision also makes hit console games such as the Tony Hawk series and Guitar Hero.

Nine million people pay a monthly subscription to play World of Warcraft.

'High-growth industry'

Blizzard is the biggest player in online gaming and Warcraft is the global market leader of what are known as massively multi-player online role-playing games, or MMORPGs.

It is currently owned by the French media group Vivendi.

As part of the merger plan, Blizzard will invest $2bn in the new company, while Activision is putting up $1bn.

The merged business will be called Activision Blizzard and its chief executive will be Activision's current CEO Bobby Kotick. Vivendi will be the biggest shareholder in the group.

Jean-Bernard Levy, Vivendi chief executive, said: "This alliance is a major strategic step for Vivendi and is another illustration of our drive to extend our presence in the entertainment sector.

"By combining Vivendi's games business with Activision, we are creating a worldwide leader in a high-growth industry."

Different strengths

The two firms are hoping that their different strengths will combine to form a business which is powerful on every gaming platform and in every territory.

Blizzard is strong in Asia, where its Starcraft series has proved hugely popular.

Starcraft, a strategy game first released in 1998, is played by millions of South Koreans in gaming cyber-cafes, and by professional gamers on television.

Activision has developed a presence on all three new generation game consoles - Microsoft's Xbox 360, Sony's PlayStation 3 and the Nintendo Wii - with franchises such as Spider-Man and X-Men.

The games software industry has been through turbulent years, with companies changing ownership and going in and out of business in rapid succession.

Activision was formed in 1979 and went through bankruptcy and a series of alliances and mergers before becoming successful.

Blizzard had been through a number of owners before ending up in the hands of Vivendi in 1998.
File this under "straight out of left field" -- Activision, the publishing powerhouse behind the Call of Duty and Tony Hawk series; and Vivendi Games, owner of Blizzard Entertainment, which you probably don't need us to tell you is behind the Warcraft and Starcraft series, are coming together to form "the world's most profitable games business," cleverly named Activision Blizzard.

The reports we've read so far seem to confuse the matter of Vivendi's role in the merger, and who will be "wearing the pants" in the relationship, so to speak. As we understand it, Vivendi and Activision will be the ones who are merging, despite Blizzard's name being in the company's new moniker. Vivendi will own approximately 52% of the ownership stake in Activision Blizzard, though Activision's current CEO, Bobby Kotick, will take the chief executive position in the new company.

Jean-Bernard Lévy, Vivendi's chief executive, expressed his excitement about the supercollision -- "We look forward to being an active and supportive majority stockholder in a company that is poised to lead the worldwide interactive entertainment industry in the years ahead."

We'll be sure to keep you updated as soon as we get a clearer understanding of the details of the merger. No doubt the internet will be abuzz with industry analysts chiming in about the ramifications of this huge business deal. We predict to see elves on skateboards by first quarter 2008, but we'll leave the conjecture up to the big dogs.

All things Apple.

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舊 12-03-07, 03:09 PM   #2
Ultimate Gamer
註冊日期: Feb 2004
文章: 3,963
Q: What are the details of the deal?
A: Under the terms of an agreement with Vivendi, Blizzard and the other companies that make up Vivendi Games will combine with Activision to form a new public company called Activision Blizzard. We do not anticipate any difference in Blizzard’s operations as a result of the combination. Joining forces with Activision will create a stronger and more diversified company that we anticipate will benefit and strengthen both brands.

Q: What will happen to the Blizzard brand name?
A: The Blizzard brand name will stay the same as it’s always been: Blizzard Entertainment, Inc.

Q: What will change with regard to the day-to-day operations at Blizzard?
A: There will be no changes in the way Blizzard operates. All of the people, processes, and philosophies that have made Blizzard so successful will be preserved. Blizzard will benefit from all-star sales and distribution teams to service our products. In addition, the combined company will be stronger financially, managerially, and operationally.

Q: How will this impact Blizzard’s games?
A: This will not impact Blizzard’s games. We remain committed to providing the same high-quality game content and support that we always have. Development on Wrath of the Lich King and StarCraft II, as well as on our unannounced games, is continuing as normal.

Q: Will there be any visible differences in Blizzard’s logo or packaging/marketing materials as a result of this deal?
A: No, there won’t be any changes to our company name, logo, packaging/marketing materials, or anything else along those lines.

Q: Will there be any management changes at Blizzard as a result of this deal?
A: No, there won’t be any management changes at Blizzard as a result of the combination.

Q: Will Activision and Blizzard now share development teams?
A: No, both of our companies will continue to operate as they have previously with regard to game development.

Q: Will the release schedules for any Blizzard games be impacted?
A: No, the transaction will not have any impact on our games, our day-to-day operations, or our release timelines.

Q: Will any of Blizzard’s offices close as a result of the deal? Or, will any new offices open?
A: No, all of our offices will continue to function as they have, and we don’t foresee the need to open any new offices for the time being.

Q: Will any employees move to different offices as a result of the deal?
A: We don’t anticipate making any such moves as a result of the deal.

Q: Does this deal include Activision’s and Blizzard’s international offices?
A: Yes, every part of our companies in the U.S. and abroad is involved in this deal.

Q: If Activision Blizzard is a public company, does that mean I’ll now be able to buy stock in Blizzard?
A: Activision will be renamed Activision Blizzard, Inc and will continue to be a publicly listed company traded on NASDAQ. You will be able to buy stock in the combined company.

Q: When will the transaction be complete?
A: The transaction is subject to approval of Activision shareholders, customary closing conditions, and regulatory approvals. Pending approval, the companies expect the transaction to be completed by mid 2008.

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